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Samantha is a seasoned marketing professional with an impressive 19 years of extensive experience in branding and marketing across various industries and countries. Her extensive career includes a decade of experience with top-tier corporations such as Nestlé, Orange, EE, and Intuit, where she honed her skills in management and product marketing. Her leadership skills were further exemplified during her tenure at EE, where she managed a substantial £500 million P&L and led a cross-functional team to launch the EE Pay as You Go product.
Throughout her career, Samantha has held the position of Chief Marketing Officer (CMO) on three occasions, leading the marketing efforts for Adzuna, Nexford University, and CAROL Bike. Her expertise lies in branding and product marketing, where she has successfully launched over 100 new products and services and completed more than 10 rebranding projects and website launches.
Samantha is an avid learner and holds an Executive MBA with distinction from the London Business School. In addition to her professional achievements, Samantha is a certified executive and career coach, continually striving to expand her knowledge and skills in the ever-evolving marketing landscape.
Samantha is passionate about marketing and education, and teaching brings her a lot of joy and fulfilment.
Currently, Samantha is helping startups with Go-To-Market Strategies and Advisory, and supporting executives in their growth through Executive Coaching.
Feel free to connect with Samantha on LinkedIn for the latest marketing and leadership insights or visit her consulting website.
